Meet The Founder

Hi, I'm Catriona...

I’ve been there - I’ve been overwhelmed by the chaos of life as a busy mum of three, juggling work, family and chasing running goals that just felt impossible.

Go back a few years and I wasn’t even a runner and would tell you that I had hated PE in school.

But something shifted when my youngest child was just 8 months old and I stumbled across a JogScotland group that was to start in my local village.

Determined to prove myself, I plucked up the courage to join this group and, fast forward a few months, I was crossing the finish line of my first 5k, quickly going on to do the same in my first 10k.

I could finally run (and soon the trails and longer distances were calling…)!

Driven by my own running journey, I qualified as a UKA Coach in Running Fitness in 2022, eager to help others navigate their own running journeys.

I launched ETO Coaching in 2024, hoping to show people that there is an easier, more manageable way to achieving those big running goals.

I developed personalised training plans that account for life’s demands - because I’ve been right there, experiencing the struggle of self-doubt and unrealistic expectations whilst navigating the challenges that life throws at you.

Now, I don’t just coach my clients; I cheer them on as they discover what they are capable of. It’s not just about hitting the pavements, the trails or the hills, and following a rigid training plan to absolute perfection - it’s about really listening to my clients, creating an open, honest and constructive relationship and helping to cultivate a mindset that allows my clients to achieve the things they never thought possible.

I’ve created a supportive coaching environment, adapting plans to fit individual lifestyles without the overwhelming pressure.

I’ll guide you every step of the way to help you feel confident and excited about running again, because you truly deserve a path to success.

Join me at ETO Coaching, and let’s turn your running aspirations into a joyful reality.

Catriona Fulton, your running coach

Want to work with me?

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